Email marketing is one of the traditional and most influential components of a company’s digital marketing strategy. With a median ROI of 122%, it is one of the most profitable marketing channels possible. Despite its high ROI, email marketing is commonly underutilized by businesses. Email allows you to stay in touch with your customers and promote your products or services.
It is also an efficient and effective way to reach out to customers and promote your brand and lets you build relationships with customers and keep them updated on your latest news. However, it’s not enough to just send out a blast email without any rhyme or reason. You need to put thought into your campaigns, design them well, and target the right audience. In addition, you need to make sure that your email marketing efforts align with your overall business strategy.